CLOSERS & COFFEE
Price Cuts That Work
How Top Agents Reposition Listings Without Losing the Seller
How top agents get sellers on board with a price adjustment, using the right timing, the right numbers, and the right conversation without losing their trust.
What we'll cover
The hard part isn’t knowing when a price cut is needed.
It’s getting the seller there without losing their confidence in you.
This session breaks down how experienced agents recognize when it’s time to adjust, lead the conversation without creating friction, and turn a price reduction into a strategic move that gets the listing moving again.
1. Know when it’s really time to cut. Read the showings, feedback, buyer activity, and market response before recommending a change.
2. Have the price conversation without losing the seller. Learn how to present the numbers, handle resistance, and keep the conversation focused on the seller’s goals, not on who was wrong about the original price.
3. Make the price cut actually work. Pair the adjustment with refreshed marketing, positioning, photos, or staging so buyers have a reason to take another look.
4. Know how far to move. Understand when a small adjustment makes sense and when it won’t be enough to reach a new pool of buyers.
Reserve your seat
Seating is limited to keep the conversation useful. Coffee from 8:30, talk starts at 9.
From previous Closers and Coffee
